This can therefore affect ease of reading and cognitive load. Adjusting the space can make a block of text feel open or crowded. Tracking refers to the overall letter spacing of an entire word or passage of text. Kerning is the space between two individual characters, which is generally designed by the type designer but can often be tweaked. Leading (pronounced “ledding”) is the space between lines of text. These are aspects of typography that are related to spacing. Serif, sans-serif, script, and decorative are the four basic types of typefaces. In simple terms, a typeface is a family of related fonts. A typeface consists of sets of similar fonts of different weights, widths, and styles. For example, if you use Times New Roman, regular, 12-point in a document, that’s a font. Fonts and typefacesĪ font is a set of characters of a single size, width, and style. Let’s look at the different elements and aspects of typography. Typography should prioritize readability and accessibility, and it should enable an engaging user experience. Appropriate typography is essential for engaging an audience while reducing cognitive load. Typography can influence your mood and ability to comprehend content. Does the font change the meaning of the words? Elements like color scheme and font contribute to the overall message that content conveys. Typography can have a major impact on how a person perceives and understands content. In this article you will learn everything you need to know to get started with typography. Knowing the basics of typography is an essential skill for anyone who works on documents, designs, and projects where content must be presented to an audience. Your typographic decisions can make or break your work even when your content is great. For instance, the typeface you choose, your layout, color scheme, and images for an invite to a birthday party will probably be very different from the choices you make for an academic paper. Typography can add to the meaning of what you want to say-or detract from it. The purpose of typography is more than just making text readable or decorative. Every typeface has multiple variations-bold, italics, light, and different sizes (10-point, 14-point, etc.)-called fonts. You may have heard of typefaces like Helvetica, Times New Roman, and Calibri. A typeface was the set of all letters created in a similar style. In the earlier days of print, “type” referred to the physical metal blocks that were inked to print letters on paper. The style in which text is designed or presented to us is called typography. The shape, thickness, size, and spacing of letters in the content can all differ, depending on the purpose and the audience. You may notice that each different kind of medium or interface presents text differently. It’s not just in printed books: from the packaging of groceries to posters on public transport, text is everywhere. Whether it’s content on billboards, on TV, on the internet, or on our phones, we’re constantly making sense of the written word.
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